Digital Experience Design & User Research

Versatile and creative design professional, skilled in delivering
high-quality solutions based on solid research.

15+ years experience in Product Design
From SaaS to Enterprise solutions
Discovery - UX research & usability
PRODUCT DESIGN
E-COMMERCE
Working as a Product Designer at bol on the Digital Giftcard, Product Compare and Write-a-Review experience for both web & mobile.
  • CASE NO.00125
    clientBOL
    date06.2025 - 12.2025
    projectSIMPLE SHOP

    At bol I worked with the Universe design system in Figma. Together with other designers I devised new components and worked on improving existing ones.

    Strategic Product Design Continious Interviewing Design System Accessibility
    bol
    bolPopover component
    bolCalendar date picker input
    bol

    New Digital Gift Card Design

    The Digital Gift card experience gives users the opportunity to order online gift cards. These can be distributed to multiple recipients by the user and a visual design of the card can be chosen. On mobile devices this order process was divided in 3 steps to avoid scrolling (on smaller devices), one step for choosing the visual design of the card, another for adding extra recipients and the last step displaying account information. Decided upon was to remove these steps and create a one-pager design. The adding of the extra recipients functionality was also improved by giving the user the opportunity to add and remove recipients in any order.

    • Adding/removing recipients in any order
    • Mobile friendly one-pager design
    • New tooltips for better user guidance
    bol

    New offer compare design (tablet view)

    The offer compare page makes it possible to compare certain product deals. Think of refurbished items, new or second hand products. Users are able to see the seller rating and filter on different offers. I made the design using the latest Universe components and improving the overall responsiveness.

    • New dropdown component showing additional information about the state of the product
    • Exploring new ways of displaying the filter chips in responsive mode
    bol

    New product compare design

    Working on the Product Compare experience was quite a challenge. The feature holds complex data about all sorts of different products (with a minimum of two to compare) so it was important to correctly structure the design file. The table can consist of multipe columns and sections that are collapsible. When scrolling down on the page itself a sticky header appears. Together with other designers we decided a new icon should be used for removing products.

    • A toggle instead of a checkbox for showing differences in specs
    • Using the Universe off-canvas component on mobile when checking the reviews
    bol

    New seller page design

    The seller page shows information about bol's partners. Some minor differences where spotted within the existing UI regarding margins and paddings which we managed to clear up. The only big fix we made was the removal of the double back button on mobile (when navigating from the Product Detail Page) by using Universe's dialog component.

    • Use of Universe components
    • Removal of the double back button (arrow)
    bol

    Write-a-Review for desktop & mobile

    A nice challenge was working on the review flow. All nine steps got latest styling updates with new Universe components and I aligned everything properly with other designers from the app team and the UX copywriter. Also I worked on various iterations to come up with improvements regarding skipping steps and overall user experience.

    • Discovery on using one back button instead of two
    • Alignment with the mobile app
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UX/UI DESIGN
TELECOM
  • Creating a new user interface for a TV application especially designed for smart TV's.
  • CASE NO.00124
    clientT - MOBILE
    date10.2019 - 04.2022
    projectTV - X

    I worked together with developers, testers and various product owners shaping a new smart TV application. My tasks consisted of devising user flows, designing components and presenting to stakeholders.

    UX / UI Design Mobile Design Usability
    T-mobileThe initial design of the TV-X application running on a T-Mobile set-top box.
    T-mobilePresenting different adjustments of the UI.
    T-mobile
    T-mobileUser flow demonstration with a remote control on set-top box.
    T-mobileFunctional design of the main navigation for the smart TV application.
    T-mobileTELE2 Login / grid
    T-mobile
    T-mobileTELE2 Wireframe - Player Controls
    T-mobile
    T-mobileTELE2 Wireframe - Video On Demand
    T-mobile
    T-mobileTELE2 Application Settings
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T-Mobile
UX/SERVICE DESIGN
FINANCE, INSURANCE
  • Mapping the customer journey for damage claim experts and improving the claim handling process.
  • CASE NO.00123
    clientNATIONALE - NEDERLANDEN
    date05.2022 - 04.2023
    projectCLAIM SERVICE PORTAL

    During my time with NN I worked for the Damage & Income department with a target audience consisting of insurance advisors and internal claim experts.

    User ResearchThrough extensive research I was able to get a clear understanding of how the claim handling process works. Together with the product owner I created user flows and managed to understand more about claim experts and their way of working.
    NN Group
    Business requirements & use casesAfter having set up the business requirements we were able to create use cases and find out which functionalities should be developed first. Claim information and subclaim report being the first.
    NN Group
    Concepting & wireframing With the correct information gathered and a clear view on the user flow I was able to create wireframes for the portal landing page. A tile view with extra options of viewing documents and messages.
    wireframe_image
    Iteration on designAfter testing with users and facilitating key user consultations I was able to further iterate on the design.
    NN Group
    Payments and reserves The next important phase was working on reserve & payment functionality. Because all subclaims hold payment information this data needed to be easily accessible as well.
    NN Group
    Finalizing the UIAfter testing with key users and further validation I was able to finalize the design.
    NN Group
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NN Group
USER TESTING
GOVERNMENTAL
Facilitating user tests with stakeholders and organizing design workshops to collaborate and improve digital systems.
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